An incredibly proud Tuesday
What makes you so special?
Explaining things isn’t always easy.
When Steve Jobs pitched the Apple Mac computer, he might as well have been trying to explain electricity to cavemen – his audience had no point of reference for what it was he was trying to explain.
The solution for Steve, and for us too, is to make use of metaphors*. To compare what we are trying to explain to our audience to a relevant point in their lives.
In the end Steve got his message across and made millions (many millions) selling a product that no one originally understood. If you’d like an example, take a look at any of Steve Jobs’ product launches – a metaphor masterclass!
If Steve can sell a computer with a metaphor, what can we achieve by bringing metaphors to our hard to explain concept?
*A metaphor is a figure of speech in which a term or phrase is applied to something to which it is not literally applicable in order to suggest a resemblance.
